Stop buying AI training.
Start building capability.
Individual skill is the floor. Organising the work is the lever.
VERIFY™ is the method for the people who own that file.
The same tools, wildly uneven returns. That spread is the proof: the lever is organisational.
have redesigned a workflow, the single biggest predictor of bottom-line impact.
McKinsey State of AI · 2025swing in employee sentiment where leaders are engaged, not where the LMS is busy.
BCG AI at Work · 2025Independent sources point at the same thing: the variable that separates organisations getting value from AI is not how skilled their people are. It is how their work is organised. That is a design problem, and design is the work.
The honest read of the same data: buying access and running pilots, on its own, produces little. That is the argument for the organisational altitude, not against it.
The winning variable was never the strongest player.
After a computer beat Kasparov, he set up a different game: human plus machine. In the freestyle tournaments that followed, two amateurs with three ordinary laptops and a sharp process beat both grandmasters and the strongest chess engines. Kasparov's own conclusion: a weak human plus machine plus a better process beat a strong computer alone, and beat a strong human plus machine plus a worse process.
Read the last part twice. The winning variable was not the best player or the best machine. It was how the work was organised. That is the whole argument on this page, twenty years early.
Kasparov, The Chess Master and the Computer (NYRB, 2010)The assistant era is closing. The work is starting to run itself.
The labs are shipping agents that act, not just assist. They read files, run tools and complete multi-step tasks with little supervision. You cannot train people into safe autonomous work. You govern it, and you design the work around it. That is organisational design, and it is the lever.
Every workflow now sits somewhere on one line: human-in-the-loop, human-on-the-loop, human-out-of-the-loop. Choosing where each one sits is a leadership and design decision now, not an IT one.
Human in the loop
approves each step
Human on the loop
supervises, can stop it
Human out of the loop
runs on its own
This is what E, the standard and the rules, now governs, including an autonomy standard. See the method
The clock
Under the EU AI Act, obligations are phasing in now, with required human oversight scaled to a system's autonomy. The general application date is 2 August 2026, and the rules for high-risk systems follow. For regulated organisations the governance clock is already running.
European Commission · AI Act frameworkThe evidence
The ILO finds the outcome of this shift depends on how the transition is managed, the work organised and the oversight set, not on the tool. The same agent can improve work or degrade its quality and autonomy.
ILO · Generative AI and Jobs“AI won't replace you. Someone using AI will.” True. And only the floor.
You have heard the line (Baldwin, Lakhani). You have seen the five human skills AI cannot copy yet: curiosity, courage, creativity, compassion, communication. All real. All individual. All the floor.
Here is what the floor does not tell you. When every individual gets more skilled and the work stays the same, organisations get almost nothing. Ninety-five percent of enterprise AI pilots show no measurable result. Skilled people inside unchanged work produce near zero.
The lever is not the person. It is the work. Organise the work around AI and the same people produce a different organisation. That is what this program teaches, and what almost no one is selling.
MIT NANDA · via Fortune 2025The same six moves, on a draft or on your whole organisation.
VERIFY runs at two altitudes. Individuals apply it to a single AI task. That is the floor. This program applies it to the organisation. That is the lever.
Altitude 1 · individual
VERIFY a draft
The judgment to catch a fabrication, set a standard, ship something defensible. The floor every practitioner needs.
Altitude 2 · organisation
VERIFY your organisation
The same six moves, on the work itself: where value is, the rules, the workflows, the roles, the coaching, the leadership. The lever this program pulls.
Six moves to build capability.
Six steps, in order. You run each one on real work, on a single AI draft and on the whole organisation. Every move pulls a different lever, and leaves you with something you can use.
Verify the value
Don't start with the tool. Map how the work actually gets done and where AI value really is.
You leave with
A map of your workflows with the high-value, high-frequency spots marked.
Workflow visibility
Establish the standard & the rules
What good looks like, what data goes where, who signs off. Tiered, not “be careful.”
Now also governs the agentic shift: what runs autonomously, and what keeps a human.
You leave with
A tiered standard: the bar for good, where data goes, and what runs without a human.
Decision rights & risk
Redesign the work and the roles
Rebuild the workflow with AI in the room. Reshape who does first draft, review, the frontier call.
You leave with
A redrawn workflow: who drafts, who reviews, who owns the frontier call.
Workflow + role redesign
Invest in coaching
Capability accumulates through exposure. Coaches, not trainers, turn exposure into accumulation.
Now also covers who to appoint as a champion: the profile and the network, not only the case for coaching.
You leave with
Named coaches and a champion who turn exposure into capability that stays.
Internal coaching capacity
Front it from leadership
People take cues from managers. Visible leader use moves the org more than any course.
You leave with
A short set of visible leader habits people actually take their cues from.
Leadership behaviour
Yield lasting capability
Embed, sequence, measure output not attendance. Capability compounds. A badge can't.
You leave with
A system that measures output and compounds, not a certificate that expires.
The system
The human core draws itself.
The five C's are also a map. A step that genuinely needs curiosity, courage, creativity, compassion or communication is a step that keeps a human. A step that needs none of them is work you can redesign around AI. The human core draws itself.
Four people own this file.
If you run learning and development,
L&D
Your layer is coaching capacity. First move: shift from buying curriculum to building coaches who sit beside the work.
If you run HR or people,
HR
Your layer is roles and incentives. First move: redesign the roles and reward the redesigned work, not the hours.
If you sit in the C-suite,
The C-suite
Your layer is decision rights. First move: make your own AI use visible and set who decides what runs autonomously.
If you are the internal champion,
The champion
Your layer is real-work coaching. First move: take one live workflow and coach a team through it, in the open.
The champion is a profile, not a volunteer: appoint someone who already uses AI on real work, is trusted by peers, teaches generously, and is given protected time to do it.
Self-paced. Applied to your own organisation.
Work through the six moves
Short videos, with the research on screen. Every claim shows its source.
Apply each move to real work
Take one workflow in your organisation and run it through the six moves as you go.
Bring it to the cohort
Optional. A small group, meeting live, giving feedback on what you are actually building.
Leave with a plan, not a badge
A 90-day capability plan and your first move made. The work continues after.
Built by someone inside the work, not summarising it.
Marco van Hout has spent two decades designing and running transformation work. He founded the Digital Society School at the Amsterdam University of Applied Sciences, co-founded the UNDP Global Goals Jam, taught at IE University Madrid, and is the founder and builder of Metodic.io, an AI facilitation platform. He works with governments, public institutions, higher education, corporates, and SMEs. He has worked with KLM, Philips, Unilever, Mars, and PepsiCo.
The course is not a summary of three consultancy reports. It comes from a working evidence base he reads into every week, and from being in the room while organisations do this work.
Marco van Hout
Founder, Demadera · transformation designer
Metodic.io
Founder & builder · AI facilitation platform
Digital Society School
Founding Creative & Learning Director
UNDP Global Goals Jam
Co-founder · 100+ cities a year
IE University, Madrid
Former faculty
Past clients
KLM · Philips · Unilever · Mars · PepsiCo
Across sectors
Government · public institutions · higher education · corporates · SMEs
What people say after the work.
From multi-week capability programmes with governments and organisations, where the work continues long after the last session.
The depth and composition of this process was remarkable. I promise to keep the learnings close, and turn them into tools I can retrieve back.
Programme participant
Multi-week capability programme
We came in thinking AI was a training problem. By the end we were redesigning the work itself. That changed how the whole organisation approaches it.
Programme participant
Government capability programme
Continue the learning process, and promise to utilise these learnings in our work.
Programme participant
Closing reflection · week 5
Names and organisations withheld under client NDA.
This is where capability starts. Not a badge you finish.
Capability is built in the work, with coaching, over months. That is what the research shows. So there is no certificate. You leave with the method, a 90-day plan, and the first move made.
What you won't get
A certificate
What you will
The method · a 90-day plan · the first move
A printed playbook, sent to your home.
Not a PDF you forget in a folder. A working document you fill in for your own organisation as you move through VERIFY. Layflat binding so it stays open next to your keyboard, full colour on heavy paper, shipped anywhere in the world. A €79 book, included in the program.
Available in English now. Dutch and Spanish editions are on the way.
Want just the book? €79 + shipping in print, or €39 as a PDF. Both are deducted in full from the program price if you enrol within 60 days.
Get the book
1 / 101 · The cover, and the case the book opens with.
A guided program, not a course.
You are not buying videos. You are buying a method, an AI facilitator that walks you through your own organisation, the work-products you leave with, and a printed playbook in the post. Priced for the person who owns the AI file, not the casual learner.
One payment, lifetime access. Founding price for the first cohort, then €590.
- The full VERIFY program at the organisational altitude
- An AI facilitator that guides you through your own workflows
- Two live sessions with me: a cohort opening, and a closing where you re-score against day one
- Personal 30-minute coaching calls with me, booked when you need them, inside the price
- The layflat playbook in full colour, a €79 book, shipped anywhere in the world
- The work-products: a value scan, a tiered standard, a 90-day plan
- Your first real organisational move, made before you finish
The program opens soon. Founding members lock the €390 price and get in first. The playbook is out now.
Where this sits
Three altitudes, one method.
Start self-paced. When you are ready to work with me directly, the cohort is the next level.
This program
€390 → €590
Guided and self-paced, with the facilitator and playbook. No cohort, go at your pace.
The cohort · work with me
€3,500+ / seat
Three months with Marco, intense then embedded. You build real capability, not just learn the method.
Enterprise
Let's talk
Deployed across teams, per seat, measured on output.
Priced like a guided program because that is what it is. Not a video library you compare on price, and not a badge you buy. The margin you care about is the workflow you redesign, not the fee.
A capability programme, built for your organisation.
It starts with a diagnosis: the capability scan, plus a value-scan of one real workflow. From there, a designed programme that redesigns real work, builds a champion network, and governs the agentic shift. Senior, bespoke, relationship-led. Not a seat you buy, a programme we build together.
Diagnose
Capability scan + one workflow value-scan
Design
Redesign real work, build the champion network
Govern
Set the autonomy standard for the agentic shift
Start here
The AI Capability Diagnosis
A paid first step that delivers a scored capability baseline, one workflow value-scan, and a written first-move recommendation. The low-friction way to see where your organisation actually stands.
The bespoke path, not a per-seat licence.
Fully remote, worldwide
Across any timezone. The programme, the facilitator, and the live sessions are built to run remote-first.
Remote with some travel
Mostly remote, with in-person moments where they matter: a kickoff, a redesign workshop, a leadership session.
In person · Netherlands
On site for organisations in the Netherlands when the work calls for being in the room.
For the people who own the AI file.
L&D, HR, transformation leads, internal AI champions. Start on your own, or work with me directly when you are ready.
The organisations pulling ahead did not study AI the longest. They started redesigning the soonest, and learned the fastest.
Founding list · opening soon
The guided program
Self-paced, the AI facilitator on your own workflows, the playbook shipped to you. Opening soon at the founding price of €390. Join the list and you are first in.
You do not have to wait to start. The playbook is out now, and the full price comes off the program when you enrol.
The next level
Work with me · the cohort
Three months with Marco and ~20 peers. Intense at the start, tapering as it embeds, so you build real capability in your organisation, not just learn the method. Forming now, by invitation.
We read every request.
The newsletter
The Capability Edge
The evidence and the moves, every week. How organisations turn AI access into real capability, with the research that backs it.